If we goes back in 2000, we were see large billboards on national highways or public places. It was popular way of marketing by large cap companies. But Nowadays you will hardly find these billboards and banners because It is an era of digital marketing or internet marketing. Read the article below and also see the video here.
What is Digital Marketing?
As simply understood that it is marketing through the digital medium or we can say It’s an internet marketing or online marketing through the various platforms like social media, email, web-based, text, multimedia message etc.
Growth of Digital Marketing
please read an article snippet of yahoo finance.
Growth In India
We are providing a snippet from financial express article.
Types of Digital Marketing
- Search Engin Optiization
- Social Media Marketing
- Content Marketing
- Search Engin Marketing
- Pay-Per-Click Advertising
- Affiliate Marketing
- Email Marketing
Impact/ Importance in Our Life
- Things available at low effort and cost.
- It keeps customer updated with new trends in market.
- Increase in customer choice.
- Customer Empowerment or review first and buy second.
- 24*7 available and quick service.
So summary of the article is if you want to survive in this market then you don’t have any choice. You should prepare for digital era and teach your next generation also about digital marketing.